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Writing to a Target Audience

This is a tricky one. When industry professionals talk about writing to a target audience, many authors mistakenly assume they mean "Abandon that book that you love and write some stupid tripe about space unicorns, because that's what's selling right now."

To which the author's inevitable response is: "I don't write for readers. I write for myself, so why should I care about audience demographics?"

With all respect, I think those authors are missing the point. Of course you should write what you love. If you're not writing stories that send your heart soaring than you're either writing lackluster prose or you're one heck of a faker. However. I believe there is great value in keeping the reader in mind even though you are following your muse and writing the book that tugs at your heart.

Printed words do not exist in superposition. They are not like electrons, able to be two different things at once. During the process of writing, the author inevitably comes to points when he or she must decide (a) whether or not to include exposition, (b) how explicitly to render a character's thoughts, (c) which clichés to build off of, and (d) which clichés to defy.

Different groups of readers come to a book with different backgrounds, assumptions, and ambient knowledge about the genre. Hard-core science fiction readers will get bored if you spend three pages explaining the vagaries of superluminal travel. Mainstream readers may be confused if you don't. Older readers are more likely to pick up on references to politics. Younger readers are more likely to laugh at pop culture jokes, and so forth.

So, while you don't want to constrain yourself to writing a book that will appeal only to a narrowly-defined target audience, it can be very helpful to maintain a mental image of your book's typical reader. That way, when you come to those decision-making crossroads, you will be consistent in terms of how much exposition to include and which assumptions you make about your reader's mental state. The alternative is to bumble about at random, and that can result in books that are haphazardly tailored to multiple audiences and end up pleasing none.

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( 3 comments — Leave a comment )
j_cheney
Sep. 12th, 2012 02:22 pm (UTC)
After writing once to a prompt, I learned that I don't like doing so. However, it helps me to know what sort of reader I'm writing for, so I agree that knowing your target is a good thing ;o)
rymrytr
Sep. 13th, 2012 04:12 am (UTC)


I use that "I write for myself" as an excuse. I can't seem to find anything beyond the mediocre, so I just compensate with the above! :o)

Very interesting entry. Some excellent points.

nancyfulda
Sep. 13th, 2012 08:41 am (UTC)
I'm glad you liked it. And keep writing!
( 3 comments — Leave a comment )

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nancyfulda
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Publications

Nancy Fulda -- Hugo and Nebula Nominee

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That Undiscovered Country
Jim Baen Memorial
Award Winner


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Movement
2011 Nebula Nominee

Asimov's Science Fiction Magazine, March 2011

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The Breath of Heaven
Stories from Distant Worlds

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In the Halls of the Sky-Palace
Jim Baen's Universe, June 2009

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Backlash (novelette)
Asimov's Science Fiction Magazine, 2010

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The Man Who
Murdered Himself

Phobos Award Winner

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Dead Men Don't Cry:
11 Stories by Nancy Fulda


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Nothing This Fun Could be Good for You (article)
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Clarkesworld Magazine





Like Rain From Silver Skies
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Basement Stories





Knowing Neither Kin Nor Foe
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Nancy Fulda is a 2012 Hugo and Nebula Nominee, a Phobos Award winner and a Vera Hinckley Mayhew Award recipient. She is the first (and so far only) female recipient of the Jim Baen Memorial Award. Her fiction has appeared in a number of professional venues.

Nancy Fulda is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

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